Dashboard
--
Subscribers
--
Email Lists
--
Campaigns
--
Sent
--
Opens
--
Clicks
--
Site Page Views
--
Tracked Visitors
--
Emails Left Today
Quick Actions
Email Lists
| Name | Description | Subscribers | Created | Actions |
|---|---|---|---|---|
| Loading... | ||||
Contacts
| First Name | Last Name | Status | Joined | Actions | |
|---|---|---|---|---|---|
| Loading... | |||||
Campaigns
| Name | Subject | Brand | List | UTM Campaign | Status | Sent | Actions |
|---|---|---|---|---|---|---|---|
| Loading... | |||||||
Sender Brands
Configure which brand identity each campaign sends from. One dashboard, multiple domains.
| Brand | From Name | From Email | Reply-To | Domain | Default | Actions |
|---|---|---|---|---|---|---|
| Loading... | ||||||
Site Tracking
How It Works
- UTM tags are automatically appended to every link in your campaign emails (utm_source, utm_medium, utm_campaign, etc.).
- When a subscriber clicks a link, they pass through our click tracker which sets an identification cookie (
_dm_sid). - The tracking script below (embed it on your site) reads that cookie and sends page views + custom events back here.
- View any subscriber's full activity timeline (email opens, clicks, page views, add-to-carts, etc.) from the Subscribers tab.
Embed This Tracking Snippet
Add this single line before </body> on every page you want to track.
<script src="https://mail.devinmallonee.com/track/dm.js"></script>
Custom Events (optional)
After the snippet loads, you can fire custom events from your site's JavaScript:
// Track an add-to-cart event
dmTrack('add_to_cart', { product: 'Widget', price: 29.99 });
// Track a signup
dmTrack('signup');
// Track a purchase
dmTrack('purchase', { order_id: 'ORD-123', total: 149.00 });
UTM Parameters (auto-applied)
Every campaign auto-injects these UTM tags on all links:
| Parameter | Default | Description |
|---|---|---|
utm_source | newsletter | Traffic source identifier |
utm_medium | Marketing medium | |
utm_campaign | auto from name | Campaign slug (editable per campaign) |
utm_content | optional | Differentiate links within same campaign |
utm_term | optional | Keyword / audience segment |